UX Design Portfolio

Product designer specializing in data‑driven UX

Hi! I'm Ashton Grover and I am a UX Designer with a passion for innovation

See my work

WHo Am I

Inquisitive, Creative, And Adaptable

Every new project sparks my curiosity. I love asking questions, exploring possibilities, and diving into the unknown. The design process rarely follows a straight line, but that’s where my creativity thrives. I adapt quickly, finding energy in experimentation and turning challenges into opportunities. I’m guided by Harry S. Truman's reminder that:

“Imperfect action beats perfect inaction every time.”

A Small Selection of Recent Projects

Sr UX Designer // Pattern Inc

Pattern is the premier global ecommerce accelerator to help brands grow faster and sell more on ecommerce marketplaces specializing on Amazon Marketplace. They lead the market because they created a product that allowed them to see how brands are performing and pinpoint areas where they could drive and improve revenue

See Case Study

Sr UX Designer // QuickFresh

A brand new food delivery service that focuses on keto and low calorie. They needed…. well, everything: a website optimized for conversion, brand and design style guides, user profiles, competitor research, checkout processes, social media content, print material.

See Case Study

UX Designer // Nature's Sunshine

An $80 million supplement company with 600+ products. They needed a deep content architecture overhaul and a brand refresh to combat their user’s choice overload.

See Case Study

Here’s What It’s Like to Work With Me

"What sets Ashton apart is that not only is he an extremely talented designer—it’s that he does it without ego. He’s one of the most creative and efficient designers I’ve had the privilege to work with; I don’t mean “Wow he’s fast.”, it’s more like “How did he do that?”. His skills extend to all mediums: brand, packaging, UX/UI mobile and website design, video, motion graphics, print and digital assets, billboards, vehicle wraps, and more. Ashton is a highly valued member of any team, constantly enhancing his skill set and making an impact. His work has directly contributed to record breaking revenue and I’m convinced that success will follow him throughout his career."
Bryan Adams
Director Of Global Marketing Nature's Sunshine
I have worked with Ashton at my last 2 companies and have had the opportunity to learn from him as well. Ashton is a natural leader and has a way of providing feedback in a way that lifts people up while teaching them and helping them be better designers and marketers. After working with Ashton at Nature's Sunshine I knew he was the one I wanted on my team at QuickFresh. His eye for UX/UI and Graphic design is in the 1% of any designer. He has the ability to see and understand data and user behavior better than any creative person I have ever worked with. Ashton also does everything he needs to do to get the job done at the highest quality. I can point many of our successes to his design and work ethic. I would happily work with Asthon again!
Tyler Heaps
Director Of Marketing Quickfresh
"Ashton is straight up talented. Having worked with him for several years, I can honestly say his abilities in UX design are far beyond what other designers can do. He pays close attention to the data and makes strategic design decisions based on his findings. Ashton is also great at helping others succeed. It’s fun to watch him share his knowledge with young designers to help them develop their own talents."
Annie Hall
Director Of Social Media Marketing QuickFresh
"Ashton has gone above and beyond on every single project I've worked with him. His quick turn around time and his eye for detail puts him in a whole different league of designer, there's nobody better."
Greg Brooks
UX Researcher Nature's Sunshine

"What sets Ashton apart is that not only is he an extremely talented designer—it’s that he does it without ego. He’s one of the most creative and efficient designers I’ve had the privilege to work with; I don’t mean “Wow he’s fast.”, it’s more like “How did he do that?”. His skills extend to all mediums: brand, packaging, UX/UI mobile and website design, video, motion graphics, print and digital assets, billboards, vehicle wraps, and more. Ashton is a highly valued member of any team, constantly enhancing his skill set and making an impact. His work has directly contributed to record breaking revenue and I’m convinced that success will follow him throughout his career."
Bryan Adams
Director Of Global Marketing Nature's Sunshine
I have worked with Ashton at my last 2 companies and have had the opportunity to learn from him as well. Ashton is a natural leader and has a way of providing feedback in a way that lifts people up while teaching them and helping them be better designers and marketers. After working with Ashton at Nature's Sunshine I knew he was the one I wanted on my team at QuickFresh. His eye for UX/UI and Graphic design is in the 1% of any designer. He has the ability to see and understand data and user behavior better than any creative person I have ever worked with. Ashton also does everything he needs to do to get the job done at the highest quality. I can point many of our successes to his design and work ethic. I would happily work with Asthon again!
Tyler Heaps
Director Of Marketing Quickfresh
"Ashton is straight up talented. Having worked with him for several years, I can honestly say his abilities in UX design are far beyond what other designers can do. He pays close attention to the data and makes strategic design decisions based on his findings. Ashton is also great at helping others succeed. It’s fun to watch him share his knowledge with young designers to help them develop their own talents."
Annie Hall
Director Of Social Media Marketing QuickFresh
"Ashton has gone above and beyond on every single project I've worked with him. His quick turn around time and his eye for detail puts him in a whole different league of designer, there's nobody better."
Greg Brooks
UX Researcher Nature's Sunshine

Career Journey

Sr UX Designer

Neato // Oct 2023 - May 2024

Created a core product to track and visualize data coming from Amazon. Which allowed our brand managers to make more informed decisions. Worked with key stake holders to define the features. Created and executed the launch plan for the software, planned and designed each page and feature.

Sr UX Designer

Pattern // Feb 2022 - Mar 2023

Lead the design of the company’s core product offering, working closely with product managers and users to improve internal software. Using qualitative and quantitative data to elevate usability and design to make a superior product.

Lead UX Designer

QuickFresh // May 2021 - Feb 2022

I led UX and brand design for QuickFresh, optimizing sign-up and checkout flows through A/B testing to achieve a 2–3% lift in conversions and a 1% increase in completed checkouts. I also developed upsell strategies that raised average order value while supporting customer trust, directly fueling subscription growth and retention.

UX Designer

Nature's Sunshine // June 2019 - May 2021

As the sole UX designer for an $80M supplement website, I modernized a 600+ product e-commerce site, simplifying navigation and product architecture. The redesign delivered a 40% increase in subscriptions, 10% quarterly revenue growth, a 65% rise in engagement, and helped the company’s stock price triple.

Let’s Build Something Together

Reach out to me today and let's discuss how I can help you achieve your goals.

Download Resume